DARRELL ISSArepresentative from California It is totally abnormal rail the authors of the studyWhile the deficit of the State is established at 67This is an ethic of aesthetics in gestationBank balance sheets have changed in natureBut the truth of a day is not that of the next dayCompromised last July with the highest euro to 1Implicit default rates are still too highVivendi in 2002 it was in fact 35 billion euros of debt and lossesOnly 20 of our fellow citizens are mobilized on this issueOf the 6 finalists candidates of the second edition of the grand prize of the young designers of trade, he went last. Come with a large suitcase in wood, he managed to lift all the members of the jury for his model of hyper-innovante store. The winner stole his first prize, a store made available in a major shopping centre belonging to the Group Unibail-Rodamco organizer of this competition with support of the right of entry to a value of 1 million euros and without rent billing the first six months of operation. Former representative of trade in leather goods, Philippe Ritter was seduced by an original idea, of customizable luggage, and a professionalism outstanding also, an imagined concept from end to end. Its model of boutique designed as a terminal with mats baggage hall, called "Move Me", and his suitcases "that my bag" neoprene, with soft wheels as those aircraft and clever storage, managed to bluff the renowned architect Jean-Michel Wilmotte, President of the jury.
Top unveiled yesterday in the evening at the Carrousel du Louvre before a 500 people and in the presence of Hervé Novelli, Secretary of State for Commerce for crafts and SMEs, yet was not so simple to establish. It is same with a lot of difficulties, delays and reversals that 11 members of the Board are decided. Because the 6 candidates called to be given a hearing on September 10, at the end of a fierce selection of 70 records and 12 projects selected, have each submitted very interesting proposals. Such as the one who received the second prize same principle as the first prize but with a location second equivalent to 500,000 euros with a concept of ethnic cosmetics "colorii" launched by two ex-cadres of Schlumberger, Dieynaba Bakiri and Cécile Abric. With already a store at the Forum des Halles in Paris opened in September 2007 with the average basket rises to 65 euros, another at Rosny 2 and 5,000 clients in their file, the two young women were introduced already resulted which lacked more than this coup de pouce for development on a large scale.
Fun ideas
"We want to offer a real chance to young people with ideas." However, success in a shopping centre, it is mainly the location. A defence, to the shopping centre four times, the windowsills exchange more expensive than on the Champs-Elysées. And this is in part due to the presence of the largest Auchan in the world. "Our goal is to emerge the François merchant (Nature & discovery) or Jean-Luc Bret (La Croissanterie) tomorrow," says Guillaume Poitrinal, CEO of Unibail-Rodamco. In short, to find the concept in phase with the needs of tomorrow.
Result: it was decided to split the third price or "incentive Prize" in two 200,000 euros in financial assistance to the creation of a sales outlet in a shopping centre Unibail-Rodamco to reward two projects, which, according to professionals, ample deserve to be deployed. For the good reason that it is in both original restoration. The first is an Asian fast mounted by two brothers, an engineer of the Ponts et Chaussées and the other restaurant manager, on the basis of a kitchen to the wok and grill. Implemented for the time in Draguignan, Woko was evidence of a good logistics organization. Still, according to members of the jury, to improve management of point of sale. "These young shoots, I want that is music." "Each time it takes us time because we spend human means to help them work their concept," explains Guillaume Poitrinal.
Of Nathalie Benezet will no doubt less need. Arrival before the jury with a t-shirt which shows a stack of colorful and appetizing buttons, and a well supplied plateau, the young leader of Macaronde, the second prize, is the origin of a fun idea: fills a button, as a kind of sweet hamburger of sorbet. But it is also a singular machine, triangle ice, his small shop very successful, pink and black, and his business plan derived to the cord which dazzled the experts.
Explore new territories
"The candidates are very"pushy"as they say now." "Some winners of last year even came to see me for a corner in one of our stores", note Maurizio Borletti, Chairman of Rinascente and member of the Board. The other two non-award winning projects have, in turn, asked real questions of arbitration to the jury. Thus of grandsons, a company of home for older people, and the record failed to make the relevance of its presence in a shopping centre. If Pierre Gauthey and Damien Tixier, the two young founders, graduate of the Edhec, today have the merit of a territory since July 2007 new, that of the person, about a generational problem and societal services, they must still imagine the commercial face of their offer more in depth. As Ideo, a sign of ready-to-wear clothing organic and fair trade, which has just opened a point of sale in Nantes, she would today difficult to place in the shopping centre, a place where the apparel is already widely represented and where organic cotton supply began to be strongly developed by large signs.
Because it is not question of the "charity business" under the direction of Unibail-Rodamco, which would have more interest to reserve locations for large signs. The key is to promote the emergence of blood nine to mark the difference and be responsible concepts of tomorrow. The winner, according to Guillaume Poitrinal, has the merit of presenting a nearly non-existent in Europe, luggage, and however strong product developed in American malls. Price of consolation for the absent from the podium: "We will put a banker and a chargé d'affaires available to help those with interesting records", reported Nicolas Mérindol, Director General of the Caisse d'Epargne group before the members of the jury.
