And we want to implement retention policiesDenis Kessler sees in the rescue of AIG's distortion of competitionFor several reasons that it lists as wellAs the tone used by the marks it evolvesOf Nathalie Benezet will no doubt less needDARRELL ISSArepresentative from California It is totally abnormal rail the authors of the studyWhile the deficit of the State is established at 67This is an ethic of aesthetics in gestationBank balance sheets have changed in nature"Don't Be Evil" ("am not evil"), the famous motto of Google, is a slogan on sincerity and a true principle guiding the actions of the company on a daily basis This question more in addition to Internet users the arise both giant has become ubiquitous in their lives. "When Sergei Brin said"bad", he means well"mean"", stated in 2002 the President and CEO of the firm, Eric Schmidt, to defuse the criticism. But what was the co-founder of Google when the success and the "buzz" surrounding the search engine was based on only its users satisfaction is it still the firm introduced on the stock exchange in 2004
"Therefore the Corporation is accountable to its shareholders, it becomes much more difficult for the founders to their initial cap," notes Jeff Quipp, founder and CEO of Search People, a Canadian leader in Internet marketing. In fact, Google was pinned year passed by Privacy International for its "hostility" to the respect for private life (the most severe assessment given by the association of Internet users in an Internet society). In issue, the manner in which the company "trace" systematic users of engine research and its other sites (YouTube, Gmail...) and keeps forever the history of their motions (centres of interest, sites, articles I've read...) with suspicion to use them for purposes including commercial.
Eavesdropping and precision
Google responded by reaffirming that the confidence of the user that makes its value. For evidence of good faith, she recalled having been, in 2005, the only Internet company to refuse to respond to the request of the U.S. Department of Justice requiring him to deliver information on the research of its users.
But, last spring, Vinton Cerf, Internet pioneer and "evangelist" for Google (it is his title in the chart of the Group), stated that "Privacy does not exist, it must be a reason..." Defenders of the protection of privacy obviously accused Google to take a double language with a "hypocrisy breathtaking."
For them, society put growth in its turnover and of his course of stock exchange ahead of the rights of its users. Because offer still more relevant search results to Internet users and more finely targeted sponsored links require use of all data available on the profile, habits and preferences of consumers. In this regard, the new Chrome browser does not detract from the rule and boost already controversy. But, for Google, the challenge is not only to keep the trust of its users. "Much them more to do to earn from advertisers in targeting the hearing and confidentiality of data", said Andrew Frank, Gartner analyst. Because if they require that their advertising campaigns are always better targeted, they are also concerned about the manner in which their own information, analyzed by Google Analytics, are exploited.
"More they aggregate data, they will tighten their grip on the user as the advertiser, prognostic Jeff Quipp, who estimated that by three to five years, the California firm might take the place of Microsoft in the role of the big bad wolf of cyberspace." Also, Google seeks allies in the alleys of the power. The company now has official lobbyists in Washington and its CEO was this week at the Republican convention. The two founders, they appear to the side of the Democrats..
